How to Get Creative Ideas from Top Brands

Feeling stuck on your next marketing campaign? You’re not alone! Even the best marketers look for inspiration to fuel their creativity. The good news? There are tools like Milled.com and the Facebook Ad Library that make it easy to draw ideas from top-performing brands.

Email Inspiration: Milled.com

Milled.com is like a treasure chest for email marketing enthusiasts. It’s a massive database of emails from thousands of brands, categorized for easy browsing. Want to see how luxury brands craft their holiday campaigns or how e-commerce giants handle abandoned cart emails? Simply search by category, brand, or keyword to uncover gems.

Here’s a tip: don’t just look at your industry. Check out unrelated sectors for fresh ideas—you might discover a layout or subject line style that can be adapted to your audience.

Ad Inspiration: Facebook Ad Library

Ever wonder what ads your competitors are running? The Facebook Ad Library provides transparency into the ad campaigns of any brand. Search for companies in your niche or even unrelated industries to see what’s trending. Look for ad copy, visuals, and strategies that stand out.

Pro tip: Pay attention to recurring themes—if a brand keeps running the same ad, chances are it’s converting well. You can adapt successful elements like clear CTAs, bold visuals, or attention-grabbing headlines for your own campaigns.

Make It Your Own

While these tools are amazing for inspiration, remember not to copy-paste. Instead, use what you learn to create something unique. Take a color scheme, tweak a headline style, or adapt a layout to fit your brand’s voice and mission.

Next time you need fresh ideas, Milled.com and Facebook Ad Library are your creative cheat codes. Explore, learn, and craft campaigns that not only look great but also resonate with your audience!